'Avengers: Endgame' passes 'Avatar,' becomes highest-grossing film of all-time

‘Avengers: Endgame’ smashing records

Entertainment journalist Kim Serafin on ‘Avengers: Endgame,’ the mounting competition in streaming and streaming’s potential impact on box office sales.

After nearly a decade as the highest-grossing movie of all time, James Cameron’s “Avatar” was dethroned this weekend by Marvel Studios’ “Avengers: Endgame,” which has raked in nearly $2.8 billion.

Continue Reading Below

Though the film did not make the top 10 at the box office this weekend, “Endgame” still brought in more than $1.5 million globally to make its total gross $2.79 billion, just eking by “Avatar,” which totaled $2.789 billion, not adjusted for inflation.

"'Endgame' finally did it," said Cathleen Taff, Disney’s president of distribution. "It's a huge achievement."

Marvel’s “Endgame” was released in late April and dominated the box office in no time – it raked in $1.2 billion globally in its first weekend. The film was re-released in theaters in late June with the addition of a deleted scene.

Marvel Studios president Kevin Feige previewed that this was a sure-thing Saturday night at San Diego Comic-Con.

Advertisement

"You have to shout-out to Mr. James Cameron, who held that title for a long time," Marvel Studios president Kevin Feige said Saturday night at the San Diego Comic-Con. "If you adjust for inflation, he still holds the title, and he'll probably get the title again as soon as he puts out another movie. But for right now … 'Avengers: Endgame' is the biggest film of all time."

But that wasn’t the only notable happening for Disney, which bought Marvel Studios for $4 billion in 2009, this weekend.

"The Lion King" this weekend roared into 4,725 North American theaters, where it grossed a stunning $185 million, according to studio estimates on Sunday. Although reviews were mixed for Jon Favreau's remake of the 1994 animated film, audiences still turned out in droves to hear the A-list voice cast, from Beyoncé to Donald Glover, and see the innovative technology that made the film possible.

"We've had a spectacular run this weekend," said Taff. "We really did know we had something special with ("The Lion King") given its popularity with fans of all ages."

Industry experts had pegged "The Lion King" for a $150 million opening, which turned out to be far too modest a projection. Instead, with $185 million, Disney got a few records to boast about: It's the ninth-biggest opening of all time, a July record (unseating "Harry Potter and the Deathly Hallows Part 2") and a PG-rating record (taking over from "The Incredibles 2").

It's the second time this year a beloved Disney brand has overwhelmed a tepid critical response. "Aladdin," which is still in the top 10 after nine weeks in theaters, has made $989 million globally.

"Certain brands have so much goodwill and equity," said Paul Dergarabedian, senior media analyst for Comscore. "Reviews clearly didn't matter at all."

And, having opened in China a week early, "The Lion King" has amassed over $531 million in just 10 days. Audiences also embraced large format and 3D for the event film: 36% of that total came from 3D showings and $25.2 million from IMAX.

This is just the latest in a long string of wins for Disney, which now holds five of the top six spots for the year. It's evident even in this weekend's charts. Five weeks in, "Toy Story 4" is still at No. 3 with an additional $14.6 million (behind "Spider-Man: Far From Home," which slipped to second in its third weekend with $21 million). The Pixar sequel has grossed $859.4 million globally. "Aladdin" is in 7th place, with $3.8 million.

CLICK HERE TO GET THE FOX BUSINESS APP

This weekend helped knock the year-to-date deficit from 9.1 percent to 7.2 percent.

"That's what a massive Disney debut will do for the box office," Dergarabedian said. "You've got to give some credit to the holdovers that are doing quite well, like 'Yesterday.' But it's just a great weekend for the industry and absolutely a shot in the arm that was needed."

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

1."The Lion King," $185 million.

2."Spider-Man: Far From Home," $21 million.

3."Toy Story 4," $14.6 million.

4."Crawl," $6 million.

5."Yesterday," $5.1 million.

6."Stuber," $4 million.

7."Aladdin," $3.8 million.

8."Annabelle Comes Home," $2.7 million.

9."Midsommar," $1.6 million.

10."The Secret Life of Pets 2," $1.5 million.

The Associated Press contributed to this report

Source: Read Full Article