Huge queues as Mothercare launches closing down sale but shoppers aren’t happy
Thousands of Mothercare shoppers have been queueing since the early hours of Friday morning for discounts, after the collapsed chain kicked off its closing down sale.
But for many, it was a wasted trip – with customers walking away disappointed and empty handed.
In Cardiff and Swansea, shoppers flocked to stores after the chain announced a nationwide blow-out sale.
At the Culverhouse Cross store in Cardiff, queues snaked from the tills through to the back of the store, our sister title the Wales Online reported.
While at the Parc Tawe Retail Park store in Swansea, shoppers queued for nearly an hour just to get inside the shop.
But elsewhere, customers said they were left feeling let down by the poor discounts.
The sale was announced following news that the baby and maternity retailer is preparing to close all of its 79 stores after administrators were appointed earlier this week .
It promised a "massive closing down sale" with items "dramatically reduced" but with some exceptions.
It said customers could "expect to find a huge range of discounts and bargains as all stock must go".
But some customers were disappointed to find that some items were only reduced by up to 20%.
Julie Evans, from Swansea, bought a discounted travel cot.
"It wasn't worth coming down to be honest," Julie said.
"I got 10% off but their mark up is bigger anyway so I don't think I saved much in the end.
"I got here about 45 minutes ago and there aren't many people in the store now, just a bit of a queue at the tills so I don't know why they're making people queue out here for so long."
One shopper, who did not want to be named, said: "Lots of disappointed and angry people in Mothercare in Swansea as they've queued for ages at the till only to find items not on sale or a measly 10% off."
Another shopper at the Swansea store said: "There's nothing in the store suggesting there is a sale. You just take your items to the till and they apply a discount there."
Debbie Lewis, 54, went to Mothercare at Valegate Retail Park in Culverhouse Cross on Friday to start her Christmas shopping.
"I got some good stuff," she said. "Mainly Pepper Pig things for my granddaughter.
"It should have come to seventy-odd pounds but I paid about £40 so it was a good deal.
"I would have got them anyway but when I heard they were closing I had to rush down."
Debbie said Mothercare had been a "lifesaver" when her grandson was younger.
The grandmother-of-two said although the queue was long it only took her about 20 minutes to be served at the till.
"It’s sad to see this close because it’s the only real baby shop we have here," she said. "It’s a sad day for everybody I think."
Stan Davies, 85, also visited the Culverhouse Cross store to buy items for his grandson.
"I just came to buy clothes in general for my grandson,” Stan said. "He’s three going on four.
"We used to come here quite often. It’s rather sad to see the demise of it actually.
"The price is the right level and quality is quite good."
He added: “It was 10% off some items and 20% off others. I must have saved quite a bit.
"If it was an average of 15% off – I spent about £100 so you can work it out from there."
A spokesman for Mothercare Cardiff said: "This is a great opportunity for customers to pick up some amazing deals as everything is reduced."
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