I'm a shaman who coaches and reads tarot for entrepreneurs and CEOs. I've turned it into a $150,000-a-month business.

  • Makhosi Hefisah Nejeser, 32, worked at Target and as a direct salesperson before becoming a shaman in 2018.
  • After completing her initiation, she began offering readings and career advice that now make her $150,000 a month.
  • She told her story to freelance journalist Chris Stokel-Walker for Insider.
  • See more stories on Insider’s business page.

I didn’t grow up thinking, “One day, I’m going to become a shaman.” I grew up in a very small town in southern West Virginia as a mixed-race child, and my single mom was a teenager when she had my brother and me. I didn’t even know what a shaman was. But I was having spiritual experiences all my life. 

When I was two or three, I told my mom all about my previous life in ancient Egypt, and I would walk her through — step by step — how to mummify my body if I died.

I also remember just knowing about people. For the most part, I kept them hidden — or I just didn’t focus on them, or talk about them. 

But when I was 12 someone gifted me a tarot deck, and I started reading tarot intuitively. I pursued a pre-med path in college, and my fallback was business and marketing in case I didn’t want to continue.

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I gave birth to my son in my senior year of college. My pregnancy was really difficult. I decided not to go to med school, and first worked at Target as a manager, then ended up going into direct sales at a company called Pure Romance.

That allowed me to be home with my son full-time, and go and do parties in the evening. 

I found a lot of success really quickly. You’re getting to go on all of these free trips, and you’re getting the designer handbags, and all of the glory, and I realized that all of it felt really hollow still.

So that was when I began to ask why so many of us chase success, and why we’re always looking for the next goal.

Makhosi Hefisah Nejeser spent three years from 2014 traveling back and forth to West Africa while still working in direct sales.The Royal Shaman

From 2014, I spent three years traveling back and forth to West Africa while still working in direct sales.

I began to see that my calling was something much bigger.

I went through my initiation to become a shaman in September 2018. It took approximately six months, and includes strict protocol around diet restriction, such as no sugar or dairy and lifestyle requirements, like waking up at 3 a.m. to cleanse in herbs and cold water.

There are also ceremonies, training and testing in how to perform divination, enter a trance, and find hidden objects.

A shaman is someone who in a variety of ways bridges the physical and non-physical realms. The process was really about de-conditioning the way I view the world. There’s a series of tests and trials you have to pass in order to receive the title of “Makhosi.”

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I was initiated by my gobela, Makhosi Karen Singh, and witnessed by my spiritual grandmother, Gogo Phakathi,who was one of the first white sangomas — a traditional spiritual healer.

When I came back to America, I was like, ‘Hey, I’m doing readings.” That’s where I started. I got my feet wet, and then slowly it began to increase. When it really became viable, was in the last nine or 10 months.

Before COVID-19, I was doing individual readings for clients in real estate and HR, among others. That was bringing in around $2,000 or $3,000 a month. But when the pandemic hit, about half disappeared right away, because everyone panicked and budgets shrank. 

I began offering individual readings on a pay-what-you-can basis. When everything happened with George Floyd and Black Lives Matter, there was this real opening for someone who was a woman of color and also could provide spiritual guidance. I started being invited onto podcasts. That ultimately catapulted me into working closer with some more high-level, elite entrepreneurs.

‘I simply activate whatever it is that spirit wishes to be the medium.’The Royal Shaman

“What’s important to me? Am I living my purpose?” I began assisting in guiding people back to having more purpose, and experiencing more prosperity in the process.

I now tend to work mostly with entrepreneurs looking to maximize their potential. I am truly the tool; I simply activate whatever it is that spirit wishes to be the medium. My clients tend to be what I would call already at least a little “woowoo.” They probably meditate already. 

In four weeks from mid-February to mid-March, we did something like $150,000.

SEE ALSO: I left my $500,000-a-year job in tech after starting my own thriving coaching business. Here’s the email template that helped me land my first 10 paying clients.

 I have courses starting at $333, high-level masterminds starting at $30,000 a year, and spiritual advising for elite CEOs starting at $250,000 a year. 

 The thing I think so many people stumble on, that blocks them from being able to create the business or the lifestyle they want, or the limits they place on themselves. I never just say: “This is how it is.” I ask myself, “If it was possible, how could it happen?”

I hired my first virtual assistant in the summer of 2019. Now, I have a virtual CFO, who I hired in August 2020, as well as a bookkeeper and attorney. I have a PR, media and marketing strategy agency.

I have a CEO now, who is tasked with creating processes and systems day-to-day. I have a coach who I’ve trained who started in my programs, and I have my mom, who I brought into the business in November.

We have a copywriter, and we have someone who is enrolling our clients, and we have one spot open to bring someone in for social media management.

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