Macy's shares rise as department store beats on earnings and hikes full-year outlook, thanks to new customers

  • Macy's reported third-quarter earnings and sales that topped analysts' estimates.
  • CEO Jeff Gennette said Macy's added 4.4 million new customers in the quarter and benefited from an "improved economic environment."
  • Macy's raised its expectations for earnings and revenue for the full year.

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Macy's on Thursday reported fiscal third-quarter earnings and sales that topped analysts' expectations, leading the department store chain to raise its full-year forecast ahead of the holidays.

Macy's shares jumped more than 10% in premarket trading on the news.

CEO Jeff Gennette said Macy's added 4.4 million new customers in the quarter and benefited from an "improved economic environment." He also tried to ease concerns about ongoing supply chain issues and said Macy's doesn't expect to be impacted by bare shelves during the critical holiday shopping season.

Separately, the company teased the launch of a new digital marketplace that's set to launch in the second half of 2022. The announcement comes as activist Jana Partners has taken a stake in the business and is pressuring Macy's to spin off its e-commerce operations from its stores, hoping to fetch a greater valuation than what Macy's has today.

Saks Fifth Avenue pursued a similar split earlier this year. Its e-commerce unit is now reportedly preparing for an initial public offering at a higher valuation than it saw after its spin off from Saks' stores.

Gennette told analysts Thursday that Macy's has engaged with the consulting firm AlixPartners to review its business.

"We also recognize the significant value the market is assigning to pure e-commerce businesses," he said. "And as we look at the landscape today, we are undertaking additional analysis that could help inform our long term strategy to further unlock value for Macy's."

Here's how Macy's did in the three-month period ended Oct. 30 compared with what analysts were anticipating, based on a survey by Refinitiv:

  • Earnings per share: $1.23 adjusted vs. 31 cents expected
  • Revenue: $5.4 billion vs. $5.2 billion expected

Macy's reported net income of $239 million, or 76 cents per share, compared with a loss of $91 million, or 29 cents a share, a year earlier. Excluding one-time items, the company earned $1.23 per share, better than the 31 cents that analysts had predicted.

Sales grew to $5.4 billion from $3.99 billion a year earlier. That came in ahead of estimates for $5.2 billion.

Macy's reported comparable sales growth, on an owned plus licensed basis, of 35.6% in the quarter. Analysts had been looking for growth of 29.3%, according to Refinitiv estimates.

Digital sales grew 19% year over year and were up 49% on a two-year basis. The company said its online business made up 33% of total sales, up 10% from 2019 levels. And 41% of Macy's new customers came through digital in the third quarter.

At Bloomingdale's, comparable sales on and owned plus licensed basis rose 38.5% year over year. The company said shoppers with more money to spend bought up luxury handbags, fine jewelry, men's shoes and apparel.

Gennette said the company has successfully brought back old customers and found new shoppers during the pandemic. A tie-up with Toys R Us has helped Macy's toy sales more than double from 2019 levels, he said.

Macy's now sees 2021 revenue ranging between $24.12 billion and $24.28 billion, compared with a prior range of $23.55 billion to $23.95 billion.

It expects full-year adjusted earnings per share to hit $4.57 to $4.76, up from a prior forecast of $3.41 to $3.75.

Analysts had been looking for adjusted earnings per share of $3.89 on revenue of $23.78 billion.

Department store operator Kohl's also on Thursday raised its outlook for the year, sending its shares up nearly 8% in premarket trading.

Macy's chief digital and customer officer Matt Baer said that the new digital marketplace the company is launching will help Macy's expand its assortment of products at a lower cost. It will allow third-party merchants to sell their merchandise on the websites of Macy's and Bloomindales. Macy's said it has teamed up with tech provider Mirakl to power the platform.

Macy's has been targeting $10 billion in online revenue by 2023, but this marketplace should add more incremental sales on top of that, Baer said.

Bed Bath & Beyond earlier this month announced it plans to debut a similar marketplace for third parties to sell items on its site. It's a push to mimic the marketplaces that companies like Amazon, Walmart and Target already have. But it's unclear if these retailers will be as successful.

Jana's interest in Macy's stock has given the retailer's shares a boost. Its stock has rallied more than 174% year to date. Macy's has a market value of $9.55 billion.

Find the full press release from Macy's here.

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