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Sean 'Diddy' Combs buys back control of his Sean John brand
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Sean "Diddy" Combs has won the bid to buy back his fashion brand, Sean John.
The entertainment mogul, 52, started the streetwear brand back in 1998. Combs confirmed on Tuesday his bid of $7.551 million allowed him to regain control of the company.
"I launched Sean John in 1998 with the goal of building a premium brand that shattered tradition and introduced Hip Hop to high-fashion on a global scale," said Sean "Diddy" Combs said in a statement obtained by Fox Business.
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"Seeing how streetwear has evolved to rewrite the rules of fashion and impact culture across categories, I’m ready to reclaim ownership of the brand, build a team of visionary designers and global partners to write the next chapter of Sean John’s legacy," he added.