Super Bowl Ratings Hit 10-Year Low In Historic NFL Game & Patriots’ Win
The 13-3 win for the New England Patriots over the Los Angeles Rams last night wasn’t the most exciting Super Bowl ever played by any measure, but the 2019 big NFL game was sure one for the history books.
First of all, in the Patriots’ third consecutive visit to Super Bowl, the match-up in Atlanta on Sunday was the lowest scoring Super Bowl ever, a dubious honor at best. The record was previously held by Super Bowl VII, which saw the Miami Dolphins best the Washington Redskins 14-7 on January 14, 1973.
Secondly, Patriots’ quarterback Tom Brady is now the first NFL player to win six Super Bowl rings with this latest triumph for the Massachusetts team. With this sixth Super Bowl win for the Patriots, the 41-year old Brady also has been in nine Super Bowls over his career, more than any other NFL player ever – which is not a record to scoff at in any way.
However, when it comes to ratings, Super Bowl LIII is not one anyone’s going to want to brag about
Shown on CBS for the first time since 2016 and with ad spots going for around $5 million each, the Rams’ loss scored a 44.9 in metered market results.
To put that in the starkest light of day, that’s a dip of just over 5.2% from the big NFL battle of February 4, 2018 on NBC. On a larger playing field, that metered market result for yesterday’s game is the worst the Super Bowl has done in the early numbers since the Pittsburgh Steelers beat the Arizona Cardinals on February 1, 2009.
Yesterday’s Super Bowl is also down a bit over 8% from the metered markets of the last time CBS had the game three years ago.
Super Bowl 50 saw the Denver Broncos top the Carolina Panthers 24-10 on February 7, 2016 in a gridiron clash that eventually resulted in 111.9 million viewers and the honor at the time of being the third most watched show in U.S. TV history.
The lowest rated Super Bowl in eight years in the early metrics, last year’s Philadelphia Eagles’ victory 41-33 over the Patriots ended up with 103.4 million viewers, a nine-year low – so far.
The post-game premiere of James Corden-fronted reality series The World’s Best pulled in a 14.0 in the metered markets according to Nielsen numbers this morning.
As we now turn our gaze to Super Bowl LIV set for next year in Miami, we’ll update with more Super Bowl LIII numbers, including that tepid Maroon 5 halftime show and The World’s Best debut later, as more data comes in.
As we have done in the past, let’s put the latest Super Bowl in greater perspective by checking out the Top 5 Super Bowl metered market ratings ever – which this year is certainly not a part of:
1) 2015: 49.7 – Super Bowl XLIX: New England Patriots vs. Seattle Seahawks (NBC)
2) 2016: 49.0 – Super Bowl 50: Denver Broncos vs. Carolina Panthers (CBS)
3) 2017: 48.8 – Super Bowl LI: New England Patriots vs. Atlanta Falcons (Fox)
4) 2013: 48.1 – Super Bowl XLVII: Baltimore Ravens vs. San Francisco 49ers (CBS)
5) 2011: 47.9 – Super Bowl XLV: Green Bay Packers vs. Pittsburgh Steelers (Fox)
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