The best early Black Friday deals from Amazon, Best Buy, Home Depot, Target, Walmart, and more

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  • Every year, Black Friday occurs the day after Thanksgiving. This year, several sales have already started weeks in advance of the shopping holiday.
  • Black Friday lands on November 27, but shoppers can already save big on TVs, headphones, stand mixers, and more from Amazon, Best Buy, Target, and Walmart.
  • See more: 7 stores that offer price matching — and everything you need to know about their Black Friday and Cyber Monday policies.
  • Read Insider Reviews' Black Friday 2020 deals and Cyber Monday 2020 deals coverage for more savings.

2020 cares little for precedent and that includes the Black Friday and Cyber Monday schedule. Historically, the enormous shopping holiday occurs the day after Thanksgiving, but this year, sales have already begun and may last through the first week of December.

While we expect the best deals to be saved until the official day, on November 27, we've rounded up the best early sales from the likes of Amazon, Best Buy, Target, and Walmart. Below, you'll also find answers to some of the most frequently asked questions regarding this year's atypical holiday shopping season. We'll also be updating this story to include new information as we inch closer and closer to the big day.

Early Black Friday deals at Amazon

Amazon is one of the best stores to shop on Black Friday, but you don't need to wait until then to start shopping. Amazon's pre-Black Friday sale is currently underway with fresh markdowns coming every day. During its Holiday Dash sales event, shoppers can expect new, limited-time deals on everything in tech, home and kitchen, fashion, and more. 

The medium-firm mattress has the support of a spring mattress along with the comfort of memory foam and features cooling technology. It comes with a 100-night free trial. While hybrid mattresses from online startups can cost thousands of dollars, Wayfair Sleep's is under $500 during the retailer's First-Chance Black Friday sale.


When is Black Friday?

Black Friday is coming November 27 but several retailers are opting for a month-long version of the shopping event this year. 

Shoppers can expect thousands of deals to crop up on the days leading up to and following the big sales event, on Cyber Monday and beyond. However, we still expect the majority of retailers to wait until the big day to drop the very best deals.

Can I shop in-store on Black Friday?

Generally speaking, yes. For most retailers, stores will be open during Black Friday but it will certainly look different from previous years. Stores will limit the number of shoppers allowed in the store at any given time, plus require face masks while indoors. 

Which is better Black Friday or Cyber Monday?

This year, the lines dividing Black Friday and Cyber Monday are mostly blurred. In fact, most stores will incentivize online shopping more by offering deals earlier for online shoppers.

Of course, shopping during Black Friday month can be overwhelming. To help, we're curating the best deals we find all month long. 

What should you buy on Black Friday? 

Black Friday is an excellent opportunity to buy — and save on gifts  — before the last-minute rush. 

Shoppers can expect tons of great deals online way in advance and the days following the big event. Historically speaking, prices tend to drop to all-time lows, often beating out the markdowns seen over the course of the year. The sale covers every product category: tech, home and kitchen, fashion, and smart home. 

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Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at [email protected]

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