ViacomCBS Sets Streaming Content Leadership; Tanya Giles Named Chief Programming Officer

ViacomCBS on Wednesday unveiled its content leadership structure for its global streaming services. The moves include appointing Tanya Giles, currently GM of MTV Entertainment Group, as “a centralized programming head” to oversee content strategy for Paramount+ and Pluto TV globally.

The changes had been in the works in the leadership structure of Paramount+ — Deadline reported last week that Showtime boss and CBS chief content officer Nevins was in talks of taking a content role at the streamer. Names like Paramount Television president Nicole Clemens, MTV Entertainment Group president Chris McCarthy and Brian Robbins, President of Kids & Family Entertainment, were also tipped.

Those names are all indeed part of today’s revamp which essentially sees ViacomCBS bumping up each of its global content leaders to oversee their respective genres within Paramount+, all reporting to chairman and CEO Bob Bakish. Those names include:

  • George Cheeks, President and Chief Executive Officer, CBS, will also serve as Chief Content Officer, News & Sports, Paramount+, extending the world-class content from CBS News and CBS Sports to the super service.
  • Jim Gianopulos, Chairman and Chief Executive Officer, Paramount Pictures, will also serve as Chief Content Officer, Movies, Paramount+, bringing to bear the depth and breadth of filmmaking expertise at Paramount, one of the world’s pre-eminent film studios, to Paramount+.
  • Bruce Gillmer, President of Music, Music Talent, Programming & Events, will also serve as Chief Content Officer, Music, Paramount+, responsible for leveraging ViacomCBS’ global scale, unmatched music industry relationships and iconic library of IP for Paramount+.
  • Chris McCarthy, President, MTV Entertainment Group, will also serve as Chief Content Officer, Unscripted Entertainment and Adult Animation, Paramount+, tasked with further unlocking and expanding ViacomCBS’ unmatched catalog of global Unscripted franchises and formats, as well as expanding marquee Adult Animation IP for Paramount+.
  • David Nevins, Chairman and Chief Executive Officer, Showtime Networks, will also serve as Chief Content Officer, Scripted Originals, Paramount+, responsible for building on Paramount+’s strong track record of Scripted Originals, including both dramas and comedies.
  • Nicole Clemens will broaden her responsibilities as President, Paramount Television Studios (PTVS), to include President, Paramount+ Original Scripted Series. Building on her current role overseeing PTVS, where she continues to report to Gianopulos, she now will lead original scripted content for Paramount+, reporting to Nevins.
  • Brian Robbins, President, Kids & Family Entertainment, will also serve as Chief Content Officer, Kids & Family, Paramount+, responsible for growing the global portfolio of the full range of live-action and animated kids & family programming – both episodic and film – on Paramount+, building on what is among the most popular content on the service.

“The strong launch and early months of Paramount+ have demonstrated the power and potential of our platform, as well as audiences’ appetite for a broad and diverse array of content, all in one place,” Bakish said in a release confirming the revamp. “The moves we are making today will accelerate that mission by putting ViacomCBS’ most powerful assets – world-class content, iconic brands, global infrastructure and expertise, and the best talent in the business today – behind our platforms as we pursue the global opportunity in streaming. Together, our leaders will ensure that we’re delivering to audiences the very best our streaming platforms have to offer, with must-watch content across every genre and market we operate in.”

In the newly created role, Giles will oversee and execute a programming strategy for content offerings across both Paramount+ and Pluto TV. She will report to Tom Ryan, President and CEO, ViacomCBS Streaming. Kelly Day, President of Streaming and Chief Operating Officer, ViacomCBS Networks International, will now work closely with Giles and the content leaders to maximize the global content slate. She will continue to report to Ryan and Raffaele Annecchino, President and CEO of VCNI.

Scott Mills will continue to oversee BET+ in his capacity as President, BET, reporting to Nevins.

“Tanya is a stellar media executive who brings a deep familiarity with our brands and audiences, as well as an unmatched talent for harnessing data to make high-impact programming decisions,” Ryan said. “Our content leaders know their genres better than anyone and have been integral to building a strong slate for Paramount+ and growing its audience. Our new structure will enable us to tap into their collective expertise even more effectively, further cementing Paramount+ as a true super service that delivers the content audiences love, all in one place.”

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