What is Amazon Prime Day and how to get involved in this year’s event

Online retail giant Amazon’s huge 24-hour Prime Day sale is about to begin, with the online retailer accidentally leaking the date of the big day on its website.

On the 16th and 17th July, hundreds of thousands of major reductions are expected across all product categories, but most notably on tech and electrical items.

Amazon’s summertime version of Black Friday, the big difference with Amazon Prime Day is that it’s exclusively for paying subscribers of the premium Prime membership.

As with previous years, the event will only be available to those signed up to Amazon Prime membership . The subscription costs £79 a year – although you can get 30-day free trial and still get access to Prime Day deals.

But if you choose to go via this route, remember to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.

Ahead of the big day, Amazon are launching an exclusive entertainment experience, which starts by shipping larger than life so-called Amazon Smile boxes to major cities all around the world, including New York, L.A., Tokyo, Milan and London.

In London, the entertainment extravaganza will all take place on Sunday 15th July – the eve of Prime Day, where a series of unique experiences for all-ages will showcase the entertainment benefits of Amazon’s Prime membership, including Prime Reading, Prime Video and Prime Music.

The event will include a special family screening of Paddington 2, available to stream as part of Amazon’s Prime membership subscription from the 12th July, an intimate reading and Q&A with Ant Middleton on his Sunday Times best-selling book ‘First Man In: Leading from the Front’, and will culminate in an exclusive gig headlined by British music icons, Take That.

Tickets to the ‘Unbox Prime Day’ event will be available for free to both Prime and non-Prime members, with attendees registering at unboxprimeday.co.uk for a chance to secure a limited number of tickets on a first come, first served basis.

When is Prime Day 2018?

Start preparing your bank accounts, as Amazon have accidentally leaked that this year’s Prime Day 2018 will start at midday on the 16th, lasting up until midnight on the 17th, meaning there’s 36 hours of deals – the longest event ever.

This year’s event comes a little later than previous years, having previously taken place on the second Tuesday of the month for the past two years running.

The first Prime Day was held on July 15, 2015, while last year’s day was held on Tuesday, July 12.

Speaking about Prime Day 2017, Greg Greeley, Vice President Amazon Prime, said: “Our members love Prime Day and we were thrilled by the response over the last two years. It is inspiring us to make it even better this year for Prime members."

Is Prime Day worth signing up for?

The big different between Amazon Prime Day and your bog standard Black Friday is that to make use of the deals, you’ll need to be signed up to Amazon Prime.

Amazon’s competitive nature means its prices – particularly on tech – are often cheaper than rivals. Last year’s event was preceded by a seven-day build up and then boasted 100,000 reductions on products worldwide.

You can however, get a free 30 day trial, which still lets you pick up the offers without paying a fee. But do remember to cancel your subscription before you begin getting charged.

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Amazon Prime Day

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Launched in 2007, Amazon Prime is a premium membership programme that offers shoppers a huge range of additional benefits, discounts and promotional deals.

Perks include unlimited one-day delivery, streaming of 15,000 movies and TV episodes, and access to 800,000 Kindle books for £79 a year – or £7.99 a month.

You can get full details of what it offers by reading our FAQ guide on Amazon Prime .

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Can I get student discount on Amazon Prime?

You can indeed. Amazon Student offers a six-month free trial of Prime , including all the services bar ebook lending, and 50% off Prime membership if you want to continue after the trial expires.

You’ll need to have an email address from a recognised institution to qualify. Registration takes around 10 minutes.

Will anybody else offer bargains on Prime Day?

If previous years are anything to go by, then the answer is yes. Major retailers like Currys , Argos and John Lewis have all launched rival sales to compete with Amazon for our custom, matching deals on coveted products.

Tesco Direct has also joined in on the action in years gone by, but we can’t expect the same offers from them this time round, with the online retailer set to close its doors forever on July 9th – just one day before.

In 2016 the high street went head to head with Amazon UK, with Halfords and John Lewis crashing prices on their websites.

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Where to find all the deals?

Stay tuned on for or all the news as the sale drops on here, or trawl Amazon website’s deals page .

Here is where shoppers will find thousands of offers included with Prime and also start watching deals in advance of when they go live.

New deals will start as often as every five minutes for the next 30 hours straight, but will only be available while stocks last. So catch them while you can.

Stay tuned on our deals page for more offers as they are announced on Prime Day 2018 .

Amazon Prime – what is it and how to get it

Amazon Prime offers a plethora of services from same-day delivery to unlimited music, TV and films streaming, all for a set monthly fee.

The cost of an annual membership is £79 – either paid upfront with a one-off charge or by a £7.99 monthly fee which can be canceled at any time.

Shoppers can sign up to a 30-day free trial to take advantage of Prime perks, but must remember to set a reminder to cancel before the subscription ends – or risk being charged the full £79 annual fee.

During sale events Prime customers can enjoy 30-minutes exclusive early access to all Lightning Deals, so if you’re wanting to snap up some bargains before anyone else, getting a Prime account is a good idea.

What does Amazon Prime offer?

  • Unlimited one-day delivery on your Amazon orders in the UK

  • Unlimited video streaming of 15,000 TV shows and movies through Prime Video

  • Access to Amazon’s music library, with unlimited downloads and streams

  • Prime Photos for unlimited photo storage on Amazon Cloud Drive. You also get 5GB of cloud storage for other types of files.

  • Access to 800,000 free e-books

  • Borrow one of over 500,000 titles per month for free on any Kindle device

  • 30-minute early access to Lightning Deals – including Prime Day.

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