Consumer brands invest in the work-from-home economy

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Even with a coronavirus vaccine on the horizon, major manufacturers are betting big that working from home is here to stay.

Major companies from Kimberly-Clark to J.M. Smucker Co. are either expanding their production of goods catering to at-home consumers or revamping it to target this group, according to a new report. It’s just the latest sign that remote work will linger long after the pandemic lifts.

Kimberly-Clark, which makes Cottonelle and Scott toilet paper, has been converting one of its factories that makes toilet paper for offices into one that makes products for consumers, according to the Wall Street Journal report.

And Kraft Heinz, which makes Kraft Mac & Cheese cups and Oscar Mayer cold cuts, is spending $100 million to increase its eat-from-home lunch offerings next year.

“This is a business that has been relatively flat for a while at best,” Adam Butler, president of Kraft’s Easy Meals Made Better division told The Journal. “Now we want to double down on it.”

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