Netflix just dropped the ‘Stranger Things’ Season 3 trailer, and it’s already been watched 3.1 million times

Netflix is turning this summer Upside Down.

The streaming service dropped its trailer for the third season of “Stranger Things” on Wednesday morning, and it racked up more than 3.1 million views on Twitter in just its first few hours.

Season 3 of Netflix’s surprise supernatural hit, which follows a group of kids coming of age in the fictional town of Hawkins, Ind., in the 1980s, promises to pack in plenty of the show’s signature nostalgia when it premieres on July 4. The clip set to The Who’s “Baba O’Riley” features cassette players, perms, lots of neon prints and the kids — now awkward teens — spending a lot of time at the “teenage wasteland” also known as the mall.

“We’re not kids anymore,” Mike Wheeler (played by Finn Wolfhard) says in the trailer. “I mean, what did you think? We were just going to sit in my basement all day?”

The motley crew of outcasts, comprising the superpowered Eleven (Millie Bobby Brown), Dustin (Gaten Matarazzo), Lucas (Caleb McLaughlin) and Will (Noah Schnapp), are seen indulging in classic summer activities like running across fields, hitting the local pool, checking out carnival rides … and speaking to the local paper about the unethical research that the sketchy Hawkins Lab was doing in their quiet town, being chased by a government spook armed with a gun, and facing off with a bigger and badder-looking Demogorgon monster. You know, usual summer-vacation fare. It also features the return of David Harbour as Chief Hopper and Winona Ryder as Joyce, who both seem as frazzled about the kids’ safety as ever.

And Eleven, who spent the first two seasons hiding from the government agents who wanted to continue conducting experiments on her, is shown finally living a pretty normal life and bonding with Max (Sadie Sink) over ice cream and magazines.

When “Stranger Things” first dropped on Netflix in July 2016, it became an overnight hit, with Variety reporting that the first season averaged more than 14 million adult viewers (ages 18 to 49) in its first month. (Netflix does not release its ratings.) When the second season dropped on Oct. 27, 2017, it broke Twitter’s record for most-tweeted-about streaming show after users generated more than 3.7 million tweets about it. And Nielsen, which had just launched its own Netflix ratings service, reported that the first episode of the second season was watched by 15.8 million people within the first three days, and that 4.6 million viewers binged the entire nine-episode second season the weekend that it debuted; 361,000 people watched the whole season in a single day.

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