With Toys ‘R’ Us gone, retailers vie for bigger slice of holiday toy sales
The collapse of Toys “R” Us Inc. has left billions of dollars in holiday toy sales up for grabs.
Walmart Inc. WMT, -0.96% , Target Corp. TGT, -0.38% and other chains are setting aside more floor space for toys in hundreds of stores. A chain that usually operates Halloween pop-up shops is opening dozens of temporary Toy City stores. Even Amazon.com Inc. AMZN, -1.04% is planning to distribute toy catalogs to shoppers visiting its Whole Foods stores, according to toy manufacturers.
While other general retailers are looking to increase their toy sales, no store can completely replace Toys “R” Us in providing the broad selection of toys and reliable supply of hot products on shelves in the days before Christmas, say toy makers and analysts.
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The result across retailers will likely be a selection focused on the most popular items and the best-known brands, with supplies dwindling during the final week, industry executives and analysts say. And that is when shoppers flock to buy toys, despite efforts by retailers to promote shopping earlier by offering discounts. Toys “R” Us did $2 billion in sales during the last two months of 2017, including more than $1.4 billion in December alone, a person familiar with the matter said.
An expanded version of this report appears on WSJ.com.
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