Sergey Tokarev of RefaceAl shares success secret of Doublicat app

Sergey Tokarev is an experienced IT businessman and an investor of RefaceAl, a Ukrainian company. Tokarev shared the success story of the Doublicat app. The app has got the attention of the biggest IT players in a very short time. It has become one of the most-downloaded apps on AppStore and GooglePlay Apps over a few months.

Sergey Tokarev is an experienced IT businessman and an investor of RefaceAl, a Ukrainian company. Tokarev shared the success story of the Doublicat app. The app has got the attention of the biggest IT players in a very short time. It has become one of the most-downloaded apps on AppStore and GooglePlay Apps over a few months.

The Success of Doublicat App
Ukrainian app development companies create dozens of apps every year that become popular on the app stores. RefaceAl is one of the most prominent IT development companies in Ukraine. The company recently released the Doublicat app on January 13, 2020. The app got a favorable response on the AppStore and GooglePlay Apps. 750,000 users downloaded the app in the first two months. The number exceeded the landmark of 1 million downloads a month later. The app basically allows the users to replace the face on GIF images. Sergey Tokarev said, “It took more than three years to develop the RefaceAl technology. Then it took more than a year to improve the technology.”

The uniqueness of the Doublicat app played a crucial in its success. “We use only artificial intelligence. This way, we make the final images maximum realistic,” Tokarev said about the uniqueness of the app. Most of the competitors of RefaceAl use CGI (Computer-generated imaginary) in their face replacement apps. The technology used in the Doublicat app is based on GAN, an algorithm of machine learning.

Role of Elon Musk in RefaceAl’s success
RefaceAl got popularity when Elon Musk shared a few results of the Reflect app via his Twitter account. The Reflect app was released by RefaceAl prior to the Doublicat app. Sergey Tokarev said about the promotion played by Musk, “Media around the world began to post and show these photos, and the number of Reflect downloads was growing significantly.”

The team utilized this momentum and released the Doublicat app in January 2020. On the ProductHunt platform, the Doublicat app entered the top three products of the week at the same time. Tokarev said that they utilized this platform to tell the world about their products and services. They also discussed their ideas with other market participants through the ProductHunt platform.

The Future Prospects of RefaceAl
Sergey Tokarev told the media that the Reflect and Doublicat apps of the RefaceAl were not the final stages of monetization of the face replacement technology. They were just the presentation of the capabilities and expertise of the development team behind those apps. Tokarev added that those apps opened up new commercial prospects for them. This technology can be used in the field of cinema, video gaming, advertisement, and many others. Tokarev said, “We already have such examples: it is a ‘kinoselfie’ project implemented to the Multiplex cinema network.” Their technology can be used to create interactive 3D models. The technology used by the RefaceAl is based on Artificial Talent.

The future prospect of the RefaceAl is to replace the face in the videos. Their aim is to produce as realistic results in the videos as they produced in the GIF animation. The company has got experience and confidence with the passage of time in the field of artificial intelligence since 2011. The development team of the RefaceAl was known as NeoCortext in the beginning. The team grew in confidence and developed its own technology named RefaceAl. After the creation of this new technology, the company rebranded its name accordingly.