WPP Buys Data-driven Influencer Marketing Agency Goat; Financial Terms Not Disclosed
British mass media firm WPP Group Plc (WPP.L,WPPGY) Wednesday announced the acquisition of Goat, an influencer marketing agency. The financial terms of the deal were not disclosed. Goat, founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015, specialises in data-led end-to-end influencer marketing campaigns. The company has over 150 staff across three global offices. Since its founding, Goat […]
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